Guides to writing posts that get read

Five guides that go with the meter. Each one explains a reading on the dial: what it measures, where the number comes from, and what to change in a draft when it looks wrong.

CH1Writing readable posts for XHow to write posts on X that people read in one pass: shorter sentences, common words, one idea per post, and how to use a Flesch-Kincaid grade without obeying it.4 min CH2How X counts characters in a postWhy a 280-character post on X isn't 280 letters: weighted counting, links at 23, emoji and CJK at 2, NFC normalization, and what doesn't count at all.5 min CH3Hashtags on X: how many is too many?X's help center suggests no more than two hashtags per post. Why that advice holds, when one or none is better, and how to write hashtags people can read.4 min CH4First lines that get read on XHow to write the first line of a post on X: lead with the news, keep it short enough to land on a phone, and skip the warm-ups and fake cliffhangers.4 min CH5Plain language for social media postsPlain language techniques for posts on X and other social apps: write for one reader, use you and we, prefer active verbs, cut jargon, and check accessibility.4 min